Winter Fancy Food Show: How Local Food Companies Are Boosting Their Brands and Winning Over Consumers

Exciting Showcase of Minnesota Foods

PUBLISHED ON January 19, 2025

The Minnesota Department of Agriculture (MDA) is back in Las Vegas for the Winter Fancy Food Show from January 19 to 21, 2025. This year, six amazing food and beverage brands from Minnesota will present their products. They’re excited to share a taste of the North with attendees in Nevada and beyond.

The MDA’s Make it Minnesota Program supports these businesses by providing discounted booth space and promotion. This program aims to grow the local food industry, emphasize the use of Minnesota ingredients, and boost economic development in the region.

Here’s a look at the fantastic brands joining the Minnesota Pavilion:

• Mixly Cocktail Co – Offers natural cocktail and mocktail mixers. Booth 1917.
• Von Hanson’s Snacks – Features pretzels, seasoned peanuts, and more. Booth 1911.
• Riff’s Smokehouse – Specializes in delicious meat snacks and BBQ products. Booth 1919.
• Maud Borup – Offers sweet treats and food gifts for every occasion. Booth 1913.
• Maazah – Focuses on flavorful sauces and lentil dips. Booth 1921.
• Peace Coffee – Delivers 100% organic and fair-trade coffee. Booth 1915.

Events like the Winter Fancy Food Show are vital for companies to grow beyond local markets. They create new connections and opportunities that can significantly impact Minnesota’s economy.

According to Johnna Rossbach, Founder/President of Mixly Cocktail Co, “The Winter Fancy Food Show is an excellent opportunity to connect with major retail partners and find new distributors.” This show is one of the largest of its kind, featuring thousands of specialty food makers and buyers all under one roof. Attendees will enjoy three days filled with sampling, networking, and valuable insights designed to help specialty food businesses thrive.

The event is organized by the Specialty Food Association and attracts entrepreneurs, distributors, and retailers from across the industry. It is a place where new flavors and trends come to life.

For those interested in learning more about Minnesota’s food industry and available support programs, the MDA provides resources through the Make it Minnesota web page.

–Brittany Raveill, Minnesota Department of Agriculture