Recently, rumors floated around that Xbox might stop making hardware and rely solely on Xbox Cloud Gaming. I can assure you, based on reliable sources, that’s not true — at least for now. But the phrase “at least for now” raises concerns. It’s hard to predict what might happen next quarter.
Xbox Game Pass is still a major source of income for Xbox, especially since most users access games through their consoles. Plus, Xbox Cloud Gaming has limitations based on where you live and can be expensive to maintain. If players had the option to host their own “cloud” gaming setup at home using their electricity, investing in a console seems more sensible. Yet, here we stand.
The rumors may stem from Microsoft’s recent 50% price increase in Xbox Game Pass Ultimate, which many saw as tone-deaf. They attempted to sweeten the deal with additions like Fortnite Crew, but not everyone was convinced this was a “good thing.” This situation reflects a worrying disconnect between Microsoft’s strategy and how gamers perceive it.
Despite these fears, Microsoft remains committed to hardware development, backed by its ongoing partnership with AMD. This collaboration aims to craft next-gen Xbox consoles, particularly the Xbox Series X|S, which are still being produced. Developers like AMD CEO Lisa Su have reiterated their commitment to providing the technology necessary for future consoles.
Meanwhile, rumors about Xbox’s future have spread rapidly, often based on messages in gaming forums suggesting hardware plans are uncertain. They have morphed into speculative claims on social media, leading many to believe that Xbox hardware production has ended. However, reliable sources confirm this isn’t the case—new consoles will continue to hit the market as expected.
Still, it’s understandable for fans to be skeptical. Microsoft has been inconsistent in managing community expectations. The recent price hikes and store removals suggest turbulence within the brand. Many gamers feel that Microsoft has been too focused on maximizing short-term profits, especially amid economic changes worldwide.
Gaming should be fun, and right now, it feels hard to get excited about Xbox. The atmosphere around the brand is tense. Reflecting on my ten years in the industry, the tone nowadays reminds me of the backlash from the Xbox One reveal in 2013, a period marked by community dissatisfaction and brand challenges.
The gaming landscape is evolving. Players are more mature, and companies must explore fresh revenue opportunities. We’ve seen Xbox titles make their way to PlayStation and vice versa. Microsoft is even licensing the Xbox brand to OEMs with upcoming devices like the Xbox Ally, showing they’re thinking outside the box.
The perception that Xbox Game Pass is a fantastic deal has been a consistent positive note, especially with recent titles offered. Yet, a steep 50% price surge has left many loyal users disillusioned. Microsoft’s approach to announcing these changes felt out of touch, especially with records of profitability in other areas.
As a result, even if the current rumors of hardware exit aren’t true, they reveal a broader concern. The unpredictability in Xbox’s approach makes it difficult for fans to trust what Microsoft says. Consistency is crucial in a sentiment-driven industry, and without it, they risk losing the loyalty of gamers and developers alike.