Are you a Lego fan? You’re not alone! Many adults love building with Lego, whether it’s a massive Death Star or a simple flower bouquet. Exciting news: the Lego Group will hold its first-ever press conference at CES 2026. While we don’t know exactly what they’ll share, speculation is running wild. Could it be new video games or perhaps a sleek Formula 1 car?
The press conference is set for January 5, 2026, at 1 PM ET. We expect a livestream of the event, so fans can watch from home. If that doesn’t happen, don’t worry; there will be live updates across various platforms.
Looking back, at CES 2025, Lego partnered with Sony to announce the animated game “Lego Horizon Adventures.” This time, they might introduce something just as thrilling, like “Lego Batman: Legacy of the Dark Knight.” They could also showcase their F1 Academy racing car, reflecting Lego’s commitment to building brands.
Sustainability is another hot topic. Lego aims to make its bricks more eco-friendly and has set goals to reduce carbon emissions by 37% by 2032. They want to make Lego bricks from sustainable materials, which is a move many in the industry are favoring. In fact, a recent survey showed that 72% of consumers prefer brands with strong environmental commitments.
Social media buzz around Lego is strong. Fans are excited to see what innovations the company will bring to the table. With the growing popularity of Lego adult sets, this press conference could spotlight cutting-edge designs.
In conclusion, while there’s a lot of excitement and curiosity about what Lego will reveal at CES 2026, one thing is for sure: Lego is committed to creating fun and sustainable products. Stay tuned for updates!
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