Yum Brands Unveils Game-Changing AI Technology to Revolutionize Digital Operations in Its Restaurant Chains

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Yum Brands Unveils Game-Changing AI Technology to Revolutionize Digital Operations in Its Restaurant Chains
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The platform combines various digital tools for online ordering, payment systems, and kitchen management.

Yum! Brands has rolled out Byte by Yum!, a new digital platform aimed at boosting the efficiency of its popular chains like KFC, Taco Bell, and Pizza Hut. This smart technology is designed to improve operations, enhance customer experiences, and give franchisees a leg up in a fast-moving digital world.

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Byte by Yum! marks a big change for how Yum! Brands uses technology. It combines several crucial restaurant systems into a user-friendly platform, creating a connected digital environment for franchise owners. This shift should lead to faster service, better order accuracy, and happier customers, all while cutting down on operating hiccups.

Joe Park, who leads Yum! Brands’ digital efforts, noted that this platform takes advantage of the company’s size to make significant progress in restaurant management. By using AI, franchises can better predict customer needs, keep inventory in check, and boost staff productivity.

The platform offers various features, such as online ordering, payment processing, kitchen management tools, and staff support resources. With a focus on AI, Byte by Yum! helps make smarter, data-backed decisions that can increase both profits and customer satisfaction.

Yum! Brands has invested in tech growth through acquisitions, now phasing out older systems for a unified approach with Byte by Yum!. Currently, about 25,000 Yum! locations globally are using these tools, processing over 300 million digital transactions in the U.S. alone.

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Taco Bell is leading the charge in using Byte by Yum! for online ordering and quick service. Pizza Hut benefits from improved tracking and delivery processes, while KFC uses AI to ensure consistent operations worldwide.

Franchisees are seeing real advantages, like more digital orders, agile pricing, and improved order fulfillment. AI also aids in better inventory management, cutting down on waste. Team satisfaction has risen too, as the tech simplifies workflows, helping retain employees.

Yum! Brands continues to prioritize innovation for the future of dining, with digital sales hitting nearly $8 billion in just one quarter. Taco Bell’s loyalty program has grown by 30%, while KFC’s digital sales have increased by 20%, showcasing a growing demand for tech solutions in restaurants.

Looking ahead, Yum! Brands is exploring voice AI for orders. Plans are in place for Taco Bell drive-thrus to introduce this tech soon, with pilot tests already happening at some KFC locations in Australia. This tech aims to streamline orders and let staff focus on enhancing the customer experience.

As the dining landscape changes, adopting smart solutions like Byte by Yum! is essential. Yum! Brands is leading this digital transformation, equipping franchisees with the tools they need to succeed in a competitive market.


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