Empowering Newport News: Local Woman Launches Grocery Store to Combat Food Insecurity

A local woman in Newport News, Virginia, is making a big difference in her community by opening a grocery store called Semi-It Market. Cindy Rosa, who is also a real estate agent, saw a pressing need for fresh food in her neighborhood—a place considered a food desert.

Rosa’s journey began with a simple desire for a piece of fruit. When she realized there were no nearby stores offering fresh produce, she learned that many families in the area struggle to access supermarkets. The closest one is nearly four miles away, which makes it hard for residents to get what they need.

Deciding to take action, Rosa opened Semi-It Market to bring healthy food closer to home. Local residents welcomed the store with joy, relieved to have a nearby source of groceries again.

Pearl Marlin, a community member, expressed how much easier life has become with the store’s opening. "Now I don’t have to travel far for my everyday food needs," she said. Having fresh vegetables on hand is a game changer for her family.

Rosa funded the market using her savings. She manages the business with dedication, overseeing everything from grocery items to a café. She’s even planning a community garden to grow her own produce, which would provide even fresher options for her customers.

To keep prices affordable, Rosa purchases bulk organic products and repackages them into smaller portions. This strategy not only saves costs but also makes quality food accessible to her neighbors. "When we bring in fresh produce, it lifts the whole community," said Blair Durham, who leads the Hampton Roads Regional Black Chamber of Commerce.

Community support has been strong. City leaders awarded Semi-It Market a $10,000 grant to help it thrive. Many locals, including Marlin, see it as a vital resource for better living.

Statistics show that food deserts impact health. According to a 2022 USDA report, residents in such areas are more likely to experience diet-related illnesses. Stores like Semi-It Market can help bridge this gap, promoting healthier eating habits.

Opening a grocery store in a food desert is not just a business; it’s a community effort. As Rosa said, “It’s about everyone coming together to fill a crucial need.”

For more information about Semi-It Market, you can visit their website here.

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