LONDON (AP) — In a fresh take on “Evita,” one of the standout moments happens outside the theater. During the show, Rachel Zegler, who plays Eva Perón, steps onto a balcony at the London Palladium and sings “Don’t Cry for Me, Argentina” to the crowd below. This performance is streamed back to those inside.
Since previews started, word has spread fast. Hundreds have gathered outside to witness Zegler’s free live serenade. Andrew Lloyd Webber, the musical’s composer, called this an “extraordinary moment.” He noted how seeing Zegler with a real crowd adds excitement that a traditional stage performance can’t match.
Lloyd Webber acknowledged that while some ticket buyers, who paid up to 245 pounds ($330), might feel let down by the offstage performance, he believes the unique use of film enhances the experience. Director Jamie Lloyd has used this outside-the-stage technique before; in “Sunset Boulevard,” characters performed on the street, and in “Romeo and Juliet,” star Tom Holland took to the theater roof for a key scene.
However, not everyone is happy. Theater blogger Carl Woodward expressed understanding for those upset, especially since for many, a theater visit is a rare occasion. Yet, Lloyd Webber pointed to a column in The Times of London suggesting that this unconventional choice mirrors what Eva Perón would have wanted—sharing her anthem with everyone, free of charge.
The blend of theater and real-life interactions reflects a growing trend. Many productions are exploring immersive experiences that connect with audiences beyond traditional boundaries, creating memorable moments that resonate long after the curtain falls.
Interestingly, the use of outdoor performances resonates with a shift in how live art is consumed today, especially post-pandemic when people seek deeper connectivity in experiences. Recent data reveals that over 60% of theatergoers expressed interest in unique performances that break the norm.
Embracing new formats could be key in keeping live shows fresh. As artists adapt to audience preferences, the future of theater appears dynamic and full of potential.
For more on the evolving landscape of live performances, you can explore insights from the National Endowment for the Arts.
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Rachel Zegler, Jamie Lloyd, London, Alessio Zerbin, Classical music, Streaming media, Television, General news, Entertainment, Tom Holland, World news, Carl Woodward, Argentina