‘Fantastic Four: First Steps’ Ignites Thursday Night Box Office with $23M in Previews!

Superhero movies are far from over! The latest Marvel film, The Fantastic Four: First Steps, just raked in approximately $23 million during its preview night, which kicked off at 2 PM. Initial projections for its domestic opening were between $100 million and $110 million, but it looks like those numbers could rise even higher.

In terms of previews, this film has outperformed others in the Marvel Cinematic Universe (MCU) this year. It’s nearly double the preview earnings of Thunderbolts ($11.5 million) and significantly higher than Captain America: Brave New World ($12 million). Critics are responding well too, with a current Rotten Tomatoes score of 88% from critics and 92% from audiences.

This marks the 12th time an MCU film has crossed the $20 million mark in previews, though Avengers: Endgame still holds the all-time record at $60 million.

In a surprising twist, The Fantastic Four has also shattered social media records. According to RelishMix, it has become the first film this year to achieve over a billion interactions across platforms like TikTok, Facebook, and Instagram. This beats out other notable films like Jurassic World Rebirth and Superman. The buzz around the movie seems to focus on its fresh 1960s setting, with fans expressing excitement about its unique take.

Many viewers appreciate that this film doesn’t require them to watch countless previous Marvel entries to understand the plot. Positive reactions highlight the anticipation surrounding the character of Galactus, the film’s villain, which has many fans eager to see how he is portrayed.

Historically, the appeal of superhero films continues to evolve. Where earlier films focused heavily on interconnected universes, now there’s a movement towards standalone stories that bring fresh narratives while maintaining that classic superhero charm.

Fans are clearly engaged, with comments like, “Setting it in the ’60s was a good idea” and “I can’t wait to see it!” showing that the new direction is resonating. Social media analytics show that the film’s stars, including Pedro Pascal and Vanessa Kirby, also have strong followings, helping bolster its visibility.

It’s clear: The Fantastic Four is making waves, with excitement building around its unique approach. As we continue to follow its box office journey, it will be interesting to see how it compares to past superhero hits and outlines the future of the genre.

For a deeper insight into the power of social media in film marketing, you can read this report by RelishMix.

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Marvel Studios,The Fantastic Four: First Steps