Apple’s upcoming hardware reveal has the tech world buzzing, but not all investors seem thrilled. In recent trading, Apple’s stock saw a slight dip, a signal that some may be losing interest amid what feels like a cycle of similar updates.
Set for September 9, this reveal promises new versions of the Apple Watch, AirPods, and the iPhone 17. Many are particularly curious about the rumored iPhone Air. This model is expected to replace the iPhone Plus line and is being branded as an “ultra-thin” phone—Apple’s slimmest yet. The iPhone 17 is also getting a redesign, with a larger 6.3-inch screen that aligns it more closely with Apple’s Pro models, alongside a smoother 120Hz refresh rate for better visuals.
Beyond hardware, Apple is also stepping up its gaming offerings. With the NFL season kicking off soon, new titles such as NFL Retro Bowl ’26 and Jeopardy! Daily are joining Apple Arcade. Perhaps most exciting is the return of Hello Kitty Island Adventure, which will introduce a new area filled with ruins and vibrant landscapes when it launches on September 18.
As for Apple’s stock outlook, analysts generally view it as a Moderate Buy, with mixed opinions reflected in 16 Buy ratings, 11 Hold ratings, and one Sell. Currently, some see a slight upside potential of about 3.64%, based on a target price of $239.18 per share.
Historically, Apple has navigated various market cycles, from fierce competition in the smartphone market to the rise of streaming services. Yet, it continues to innovate and attract a devoted customer base. According to a recent survey, 79% of Apple users say they’re likely to stay loyal to the brand, highlighting Apple’s strong presence in the tech landscape.
As the announcement date approaches, both customers and investors are eager to see what Apple has in store. Will these new products spark renewed interest? Time will tell.
For further insights into Apple’s financial forecast, you can check detailed reports on TipRanks.
