In 2025, social media influencers aren’t just voices; they shape culture and spark conversations. Let’s explore some of the standout creators making an impact this year.
Creators now reach beyond their platforms, with TikTok stars appearing in major shows and on playlists. To identify influential figures, we looked for those who emerged from the internet, not traditional celebrity backgrounds. We based our assessment on followers, engagement rates, and growth using data from CreatorIQ.
Kay Poyer
Handle: @ladymisskay_
Genre: Lifestyle Creator
Followers: 1.1 million
Kay Poyer, 25, makes waves with her outspoken views on topics like trans rights and community support. “I’m proud to build a brand on being bold,” she says. Her followers, often described as “pierced up goth girls,” look up to her for guidance in finding community. “You need to go where the people are,” she advises.
Brandon Edelman
Handle: @bran__flakezz
Genre: Lifestyle Creator
Followers: 1.6 million
Brandon Edelman, 29, transitioned from the fashion industry to becoming a full-time creator. He shares relatable, humorous content, emphasizing a genuine connection with his audience. “It’s about being a normal Philly kid who loves Applebee’s,” he notes, while advocating for local businesses through initiatives like “Brantrips.”
Dave Portnoy
Handle: @stoolpresidente
Genre: Media Mogul
Followers: 18.2 million
Known as a pizza influencer and critic of political actions, Dave Portnoy has built a vast online empire, selling his company for over half a billion before reclaiming it. His “One Bite Pizza Reviews” resonate with Gen Z and position him as an unexpected figure in political discourse.
Meredith Hayden
Handle: @wishbonekitchen
Genre: Cooking Creator
Followers: 3.8 million
Chef Meredith Hayden, 29, known for her approachable recipes, has amassed a loyal following by mixing humor with cooking. “I make videos that encourage people to step outside their comfort zones,” she shares, creating a laid-back atmosphere in the kitchen.
Alix Earle
Handle: @alixearle
Genre: Lifestyle Creator
Followers: 13.2 million
After appearing in a Super Bowl ad and investing in a cocktail brand, Alix Earle, 24, is a rising star. She fosters a close bond with her followers by sharing personal stories and relatable content, ensuring her presence remains authentic and engaging as she expands her reach.
Sabrina Brier
Handle: @sabrina.cinoman.brier
Genre: Comedian
Followers: 1.4 million
Comedian Sabrina Brier, 31, has transitioned from a Hollywood assistant to a viral star. Known for her relatable skits, she emphasizes the beauty of artistic freedom in today’s media landscape: “I have a direct line to my audience, and that’s all I need to be creative.”
Theo Von
Handle: @theovon
Genre: Podcaster
Followers: 26.3 million
Theo Von, 45, bridges comedy and political discussions on his podcast, attracting a diverse audience. His ability to engage with all political perspectives makes him a unique voice in today’s media climate.
IShowSpeed
Handle: @ishowspeed
Genre: Streamer
Followers: 135 million
IShowSpeed, at just 20, has become a global internet sensation through his energetic streaming style. His engaging, often impromptu interactions help him maintain close ties with his audience, showcasing the power of live content in modern entertainment.
These influencers demonstrate that creativity and authenticity resonate deeply with online audiences. As social media evolves, the lines between entertainment, activism, and personal storytelling continue to blur, making these creators central figures in shaping the culture of 2025.
For further insights, you can explore industry reports like Statista for data on social media trends and influencer impact.
Source link
Creators,Creators Special 2025,Instagram,TikTok,YouTube
