YouTube TV and Disney are back in talks that might bring ESPN back to subscribers. This comes after ESPN and other Disney channels went dark for over two weeks, leaving many viewers without access to popular sports and shows.
The sticking point now is how much YouTube TV should pay for Disney’s non-sports channels like Freeform and FX. Disney has bundled its channels in the past, which sometimes frustrates distributors who feel they are paying for programming that doesn’t get much viewership.
Interestingly, as kids’ programming shifts to streaming services like Disney+, YouTube TV seems hesitant to invest in these less-watched channels. The tension around negotiations is rising. Google CEO Sundar Pichai and Disney CEO Bob Iger are now directly involved, signaling the urgency of the talks.
Adding to the drama, Justin Connolly, YouTube TV’s head of media and sports, can’t participate in the negotiations due to past issues before he switched from Disney to YouTube TV. This has complicated things further.
In the meantime, YouTube TV has offered subscribers a $20 credit for the blackout, a clear attempt to keep customer relations strong. On social media, FCC Chairman Brendan Carr voiced his frustration, urging both companies to reach a deal and restore access for viewers who just want to watch football.
This situation reflects a larger trend where streaming services are battling for content and audiences, highlighting the ongoing changes in how we consume media today. As negotiations continue, many are watching closely to see if a resolution will emerge soon.
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