Amazon recently announced it will replace the Android OS on its Fire TVs with a new version called Vega, based on Linux. This news might suggest that smart TVs are moving away from Android all together. However, the situation is more nuanced.
Many smart TV brands, such as Samsung, LG, and Hisense, already use their own software like Tizen or WebOS. Others prefer popular options like Roku or Fire TV. Despite this shift, Google still plays a significant role in the smart TV landscape.
Over the years, Google has rebranded Android TV to Google TV. New devices now carry this label, including many from Hisense, Sony, and TCL. There’s also a Google TV app available for Android and iOS users, making the platform easily accessible.
This doesn’t mean that Google’s influence is waning. Instead, it’s adapting as more manufacturers diversify their software options. This evolution has created a growing market with different smart TV offerings, which could give the impression that Google is losing ground.
What’s the difference between Google TV and Android TV?
In simple terms, Google TV is the updated version of Android TV, featuring enhancements in usability and design. According to the Google TV FAQ, while some devices run on Android TV, they may not have the Google TV interface.
Google TV delivers a more modern user experience and includes exciting features like support for Google Photos. Notably, it’s also being enhanced with AI features that allow users to control settings with voice commands, such as adjusting brightness or volume.
As technology advances, brands like TCL are already rolling out these new features. This suggests a bright future for Google TV and its continued integration into upcoming smart TV models.
