John Biever is more than just a photographer; he’s been a part of Super Bowl history since its very beginning. At just 15, he attended the first-ever Super Bowl in 1967 between the Green Bay Packers and the Kansas City Chiefs. Now, after 60 Super Bowls, he’s set to retire, ending a remarkable journey through the heart of this iconic event.
Biever’s connection with photography began with his father, Vernon, who was a team photographer for the Packers. Over the decades, Biever has captured unforgettable moments, from early quiet games to the thrilling spectacles we see today.
When asked to share some highlights from his career, he reflected on five key photographs that tell significant stories.
One of his favorites is of Max McGee scoring the first touchdown at Super Bowl I. This image not only shows the excitement of the moment but also highlights how far the event has come—notice the empty seats back then, a stark contrast to today’s sold-out games.
Another memorable shot features Joe Namath celebrating the New York Jets’ shocking win in Super Bowl III. Namath famously guaranteed the victory just days prior, which shifted the dynamics between the leagues. This moment was crucial for the AFL’s eventual merger with the NFL.
One of Biever’s iconic moments is John Madden being carried off the field after leading the Raiders to victory in Super Bowl XI. The joy on Madden’s face captures the thrill of triumph in one striking photo.
Fast forward to 2021, Biever captured Tom Brady and the Tampa Bay Buccaneers gearing up for Super Bowl LV, which was marked by COVID-19 restrictions. This unique aspect made it challenging to get close to the action, but Biever found a way to capture Brady in a moment of reflective intensity.
Lastly, he highlighted a shot of Patrick Mahomes from Super Bowl LVII. The photograph showcases Mahomes evading a sack, embodying the skill and determination that defines the modern game. The composition with Travis Kelce in the frame adds depth, illustrating the connection between the team’s stars.
Through his lens, Biever has not only documented games but has also reflected changes in the sport itself—from a humble beginning to the massive cultural phenomenon it is today. His work captures not just moments but the very spirit of football.
As he retires, the landscape of football continues to evolve, drawing in new fans and shifting dynamics. According to recent NFL statistics, viewership has surged, with Super Bowl LVII reaching over 100 million viewers, a testament to the game’s enduring appeal.
Biever’s legacy will undoubtedly influence future photographers and fans alike, reminding us all of the stories that unfold both on and off the field.
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Culture, NFL, Sports Business
