Chili’s is shaking things up with their new Big Crispy chicken sandwiches. These aren’t just any sandwiches—they’re hand-battered and significantly larger than McDonald’s® McCrispy®¹. In fact, a recent study found that the Big Crispy filet is over 80% bigger than its McDonald’s counterpart!²
“In recent years, we’ve tackled fast food shrinkflation by serving generous portions at a great price,” said George Felix, Chili’s Chief Marketing Officer. “Now, we’re front and center in the chicken sandwich game with our Big Crispy sandwiches, part of our $10.99 3 For Me meal. We believe customers will appreciate this fresh take on fast food.”
Chili’s isn’t stopping at just serving sandwiches; they’ve launched a unique pop-up event called the Big Crispy Food Court in New York City. On April 16, fans can join in as jury members to experience why Chili’s offers some of the best value around. They’ll not only taste the offerings but also have the chance to share their verdict with Court TV.
The Big Crispy sandwiches come in six flavors, all served with a side of house-made ranch:
- Big Crispy – Hand-battered chicken with creamy mayo and pickles.
- Spicy Big Crispy – Adds a zesty kick with spicy mayo.
- Honey-Chipotle Big Crispy – Tossed in sweet and spicy Honey-Chipotle sauce.
- Nashville Hot Big Crispy – Features the popular Nashville hot flavor profile.
- Buffalo Big Crispy – Classic Buffalo flavor topped with pickles.
- Deluxe Big Crispy – Loaded with bacon, Swiss cheese, and fresh veggies.
As people look for more value from their dining choices, Chili’s strives to offer a satisfying experience that rivals fast-food chains without sacrificing quality. The variety and size of these sandwiches could signal a new trend in casual dining, putting pressure on fast food to step up their game.
Recent surveys show that customers are increasingly choosing value-driven dining options. According to a 2023 report by the National Restaurant Association, 61% of diners said they prefer restaurants that offer large portions for a reasonable price. This could play right into the hands of Chili’s as they introduce these hefty sandwiches, attracting more diners who are looking for value.
For those who can’t make it to the pop-up event, you can share your thoughts about fast food with Chili’s on social media for a chance to win gift cards. Interested readers can learn more about the Big Crispy offerings at Chili’s official website.
Chili’s is not only focused on great food but also on community impact. They are a long-time supporter of St. Jude Children’s Research Hospital, contributing over $120 million to the cause. This dedication to both quality dining and social responsibility makes Chili’s a compelling choice for many.
Overall, with its bold flavors and generous portions, Chili’s is set to make a mark in the chicken sandwich landscape.
1 McCrispy® is a registered trademark of McDonald’s Corporation.2 In a study conducted in the Dallas-Ft. Worth area, the average Big Crispy™ breaded filet (cooked) was 82% bigger than the average McCrispy® breaded filet (cooked).
SOURCE: Chili’s Grill & Bar
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