Amazon’s Prime Video Channels has rolled out a new bundle that includes Apple TV and Peacock Premium Plus for just $19.99 a month. This deal saves subscribers almost $10 compared to buying each service separately.
This bundle comes after a previous collaboration last October between Apple and NBCUniversal that only included Apple TV and Peacock’s regular Premium service. Now, with Prime Video’s involvement, customers have a chance to enjoy more content for less.
Peacock’s Premium Plus service is ad-free, except for live sports, and lets users download content and access local NBC stations. Similarly, Apple TV doesn’t show ads except during live sports broadcasts. This makes both services attractive for those who want uninterrupted viewing experiences.
Peacock has been striving to boost its subscriber count, which has lagged behind competitors. NBCUniversal aims to turn the tide, as Peacock continues to face financial losses while many rival services are profitable. Recently, the company has struck deals with various platforms like Google and YouTube TV to enhance its visibility and accessibility.
Since its launch in 2020, Peacock has had its share of challenges, notably not being available on platforms like Roku and Amazon Fire TV at the start. Yet, as of late 2025, Peacock reportedly had 44 million subscribers and gained 3 million in the last few months of the year. Apple TV, on the other hand, has not released its subscriber figures since launching in 2019.
Ryan Pirozzi, Head of Prime Video Channels, emphasized the value of the new bundle, stating it enhances customer convenience by providing more entertainment options in one place. This initiative is part of a larger trend where streaming services increasingly work together to attract and retain subscribers, responding to a competitive market.
As the streaming landscape evolves, bundles like this could become essential for viewers looking to maximize their entertainment choices while minimizing costs. The focus on ad-free content speaks to a growing consumer desire for uninterrupted viewing, reflecting trends in user preferences across the streaming industry.
For more insights on streaming trends and market dynamics, you can visit Statista for updated statistics and reports.
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