With just six weeks to go until the World Cup, many host cities are facing disappointing hotel booking numbers. In fact, bookings in places like Kansas City are lower than usual for June and July, according to a recent survey by the American Hotel and Lodging Association (AHLA). This survey, based on responses from over 200 hotel operators, reveals that around 80% of hotel bookings across host cities are below initial forecasts.
The main reasons? Fewer international travelers and significant cancellations from FIFA, the tournament’s organizer, have left many hotels with empty rooms. Despite the sale of over 5 million tickets, the demand for hotel stays hasn’t matched expectations.
For the hotel industry, overseas visitors are crucial. They typically spend more and stay longer. However, the AHLA points out that in Kansas City alone, 85% to 90% of hotels reported lower bookings than anticipated. Organizers are still optimistic, with plans in place to welcome about 650,000 visitors. Yet, there’s a notable contrast in other cities. Miami and Atlanta have reported bookings that are either on par with or exceeding projections.
On the international front, current U.S. immigration policies and a strong dollar make visiting the U.S. less appealing for some travelers. There are also concerns about long visa wait times and airport screening processes. In fact, the AHLA highlighted these issues as deterrents for potential visitors. As one spokesperson noted, “the path to the U.S. feels increasingly less like a red-carpet welcome.”
FIFA remains hopeful, stating they expect record-breaking attendance. Meanwhile, U.S. officials tout the event’s potential as a major draw for both fans and tourists.
Historically, the World Cup has had a massive impact on tourism in host countries. For instance, the 2010 World Cup in South Africa significantly boosted international visitor numbers. Now, as the U.S., Canada, and Mexico prepare to host, it will be interesting to see how this year’s event plays out, especially given the current barriers many travelers face.
For more insights, check out the AHLA’s latest report and learn about how the event is shaping up from various cities.
