Inside a Week in the Life of a Fashion and Lifestyle PR Girl in Melbourne: Behind-the-Scenes Insights!

“I never thought about a PR career until the opportunity came my way. Now, I’m so grateful it did!”

Many of us grow up dreaming about our ideal job. We picture ourselves in certain roles, but reality often differs greatly from our dreams. To understand the real world of work, let’s explore a day in the life of Hannah Cohen, a senior account manager at Project Hutton, a PR and communications agency in Melbourne. Hannah works with various fashion, beauty, and lifestyle clients, including brands like Tom Organic, Kic, and Best Jumpers.

Hannah didn’t plan to work in PR. After years of freelancing as a journalist and social media manager, she got an offer from Lib Carter, the director at Project Hutton, through Instagram. “I was feeling burnt out and wanted more structure,” she shares. Working in PR fits her strengths in communication and relationship-building. “I love connecting with people and pitching ideas,” she adds.

Daily Routine

Monday

9:30 am: Hannah starts her week with a team meeting. The group discusses updates, upcoming events, and strategies for client campaigns. This helps her outline her tasks for the week, even if they often change.

11 am: She checks news sources for trending topics, looking for ways to connect her clients to current stories. It’s vital to create tailored pitches for journalists rather than sending generic ideas.

1 pm: After lunch, Hannah meets with a client to provide updates on projects and gather information for upcoming strategies.

3 pm: She reviews and drafts social media content, which allows her to exercise her writing skills.

Tuesday

8:30 am: Hannah begins her day by checking for any media coverage of her clients, ensuring she stays informed.

10:30 am: She drives to a podcast recording for one of her clients, preparing them with necessary information well in advance.

12:30 pm: Lunch is often a social occasion, with her colleagues debating whether to stick with meal prep or enjoy local food options.

1:30 pm: The afternoon is filled with focused work, such as drafting emails, editing documents, and coordinating brand outreach.

Wednesday

7 am: On work-from-home days, Hannah gets a bit of extra sleep before starting her day with Pilates.

11 am: She connects with colleagues via video calls to check in and offer support.

1 pm: Hannah visits a client’s new store to facilitate gifting appointments with influencers, helping to create excitement around the launch.

3 pm: She meets with a potential new client to discuss their PR needs and offers a strategy for collaboration.

Thursday

8:30 am: Thursdays often involve event planning. After clearing emails, she meets a journalist for brunch to discuss collaboration possibilities.

2 pm: Hannah sets up a photo opportunity at one of her restaurant clients. These visuals are key for capturing media attention.

5 pm: After work, she attends a launch event, balancing networking with enjoying good food and drinks.

Friday

8:30 am: With coffee in hand, she dives into pitching stories, knowing that Friday afternoons can be slow for responses.

12:30 pm: Free from meetings, she focuses on creating presentation decks and proposals, using the quiet time for creative thinking.

5:30 pm: If her colleagues invite her for drinks, she happily joins to unwind and celebrate the week’s achievements.