Coachella 2025 is stirring up a lot of conversations, not just about the music but also about the high food prices. People are upset over how much they have to spend on food and drinks, with many taking to social media to share their frustrations. For some, it feels more like a “money trap” than a fun festival experience.
Take Ruth Viveros, for instance. She posted a TikTok showing her food purchases. On the first night, she spent over $100 for just a meal with tacos and lemonade. The lemonade cost her $17 but was mostly ice, making her question if it was worth it—she ended up buying the drink twice! Her tacos, filled with steak and salsa, were disappointing and served cold. She expressed her disappointment by saying, “They’re not good at all.”
Other attendees echoed her views, with comments like, “These prices are diabolical” and “Coachella feels like a miserable money trap.” Many folks had high expectations but were let down by what they received for their money.
Food pricing isn’t the only issue. General admission tickets already cost $649 for the first weekend. Add in parking, and the expenses start to pile up. When festival-goers face even steeper prices for food—for example, $23 for a Red Bull Vodka—it’s no wonder they’re frustrated. A beer can set you back $15, while hard seltzers go for $16. Even soda costs $7, making it hard to keep enjoying the festival without breaking the bank.
This pricing trend isn’t new; similar complaints have arisen in past years. For example, the average cost of festival food has increased steadily over the past decade. A recent survey indicated that about 61% of festival-goers are concerned about high food prices.
As music festivals grow in popularity, vendors often raise prices, banking on the excitement of the event. However, this strategy can backfire and lead to backlash. A report by the National Independent Venue Association suggests that while food and drink sales are crucial for festival revenue, keeping prices reasonable might enhance overall attendee satisfaction.
So, while Coachella continues to attract huge audiences with its line-up, the increasing costs are making some reconsider if it’s really worth the experience. In the end, you have to decide if the music and atmosphere are worth the hefty price tag.
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