“Actor Ashly Burch Discusses Her Concerns About AI-Powered Aloy and the Future of Game Performance as an Art Form” – IGN

Horizon actor Ashly Burch recently shared her thoughts on a leaked video featuring an AI version of her character, Aloy. The video, shown internally at Sony, sparked discussions about voice actors’ rights, especially during their ongoing strike.

According to a report from The Verge, the video featured an AI-driven Aloy responding to questions with a robotic voice and stiff facial movements. Burch confirmed in a TikTok post that the technology showcased was not part of any active project and did not involve her actual voice or performance.

Despite the reassurance, Burch expressed concern about the implications of AI in gaming. She worries that such technology might undermine the art of voice acting. I feel worried not because the technology exists,” she stated. “But because if companies start using it without protections for us, it could erase the need for talented performers.”

Burch’s comments come amid a significant strike by the Screen Actors Guild – American Federation of Television and Radio Artists (SAG-AFTRA). The union is seeking protections for voice actors, especially regarding consent and fair compensation when AI is used to create digital versions of them. They’re currently in negotiations, which, while showing some signs of progress, remain contentious.

Recent statistics reveal that up to 98% of union members support the strike, indicating widespread concern over AI’s role in the industry.

Burch strongly believes that video game actors deserve protections that many companies can offer right now through temporary contracts. She said, “Any game company can sign these agreements; they provide the safeguards we’re asking for.”

The debate over AI in gaming isn’t new. Generative AI has faced criticism for creating content that often misses the mark with audiences. For instance, a game developed solely with AI by Keywords Studios was deemed a failure, as the technology struggled to match human creativity.

Despite these setbacks, companies like Activision are integrating AI into their products. Their use of AI to develop assets for games like Call of Duty: Black Ops 6 highlights the industry’s push toward technology, even amid backlash over quality.

Burch’s concerns are echoed by many players. Reports indicate that some games, including Destiny 2 and World of Warcraft, are facing issues where characters are left unvoiced due to the strike. This has led to a noticeable impact on game narratives. When changes happen, like voice actors being replaced without notice, it creates frustration within the gaming community.

In light of Burch’s insights, it’s clear that the issue of AI and performers’ rights is more pressing than ever. Industry leaders, like Asad Qizilbash from Sony, argue that AI can enhance player experiences by personalizing interactions in games. This could be attractive to younger gamers who value such innovations. However, the conversation around rights and protections remains crucial as the technology evolves.

As the strike continues, the future of voice acting and AI’s role in gaming will undoubtedly shape discussions within the industry and among its fans. The balance between embracing innovation and safeguarding talent is a delicate one, and many are watching closely to see how this unfolds.



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