All3Media’s Objective Entertainment Welcomes John Lomax: A Game-Changing Move for Future Content Development

Objective Media Group (OMG), part of All3Media, has launched a new unscripted label called Objective Entertainment. They’ve appointed John Lomax as the head of development.

John Lomax

Starting in February, Lomax will lead the development of entertainment and reality formats for both the UK and international audiences. He comes from 12 Yard, a UK production company that recently shut down.

Over his ten years there, Lomax built a strong reputation by bringing in new projects across various platforms. Notable works include the upcoming Netflix reality dating series, “Cheaters: Unfinished Business,” along with shows like “I’ll Get This” on BBC Two and “Comedians Giving Lectures” on Dave.

Objective Entertainment was established in 2024 and currently features popular titles such as “Alan Carr’s Picture Slam,” “Lingo,” “The Only Way Is Essex,” and “Celebs Go Dating.” This new label aims to merge the creative strengths of OMG’s entertainment and factual programming, including the talents from Betty TV and Triple Brew.

Neale Simpson, managing director of Objective Entertainment, expressed excitement about Lomax joining the team, praising his energy and creativity.

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