Big Loud Partners with Chord Music: Unlocking New Opportunities in Morgan Wallen’s Music Catalog

Big Loud has made a significant move by selling a part of Morgan Wallen’s recording catalog to Chord Music Partners. This deal aims to enhance Big Loud’s global reach while supporting long-term artist growth.

According to a Big Loud spokesperson, "This strategic investment is crucial for expanding our label’s presence." The internal team at Big Loud collaborated closely with Chord Music and other partners like Republic Records and UMG to finalize the deal. Reports suggest that this stake was bought for around $200 million.

Founded in 2021, Chord Music Partners has been growing steadily. Earlier this year, Universal Music Group acquired a 25.8% interest in Chord, which includes overseeing distribution and publishing for the catalog. This move came after KKR exited, allowing Dundee Partners to increase its ownership.

While Chord has not publicly responded to inquiries yet, it’s important to note that they own over 60,000 copyrights. This impressive collection includes iconic tracks, such as “Dreams” by Fleetwood Mac and “Halo” by Beyoncé.

Insights and Trends

This deal reflects a broader trend in the music industry where record labels are seeking partnerships to leverage popular artists’ catalogs. A recent survey by the Music Industry Association noted a 15% increase in catalog sales over the last year, highlighting the growing value of music rights.

Experts note that these investments are not just about financial gain. They are strategic ways to build lasting relationships and enhance marketing efforts. As the music landscape evolves, deals like this may become more common, making catalog ownership a hot topic in the industry.

For more context, the sale of music catalogs has surged recently, with artists seeing the potential for higher revenue as streaming becomes the dominant medium. Such collaborations are likely to benefit both the investors and the artists, leading to a win-win situation.

To read more, check out the full details in this Hollywood Reporter article.

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