Can Meghan Markle Transform Her Image into an Inspiring Lifestyle Guru? Discover Her Journey!

Meghan Markle is stepping back into the spotlight with her new lifestyle brand, “As ever,” which focuses on gourmet food products like honey and fruit spreads. This launch pairs perfectly with her Netflix show, “With Love, Meghan,” where she shares everything from simple recipes to DIY projects.

Now, some may wonder—can she truly make this shift away from her royal persona? Experts think it’s possible but not without its challenges. Alex DePaoli, a marketing professor at Northeastern University, points out that many still associate Markle with the royal family, which complicates her rebranding efforts.

Sean M. Gallagher, another marketing expert from Northeastern, compares Markle’s journey to that of Martha Stewart. Stewart transformed her image from a stockbroker to a lifestyle icon, despite facing setbacks along the way. Gallagher believes that persistence can pay off, as Stewart’s favorable moments have eventually outweighed her controversies. This highlights the importance of maintaining public interest, a crucial factor in the entertainment industry.

Markle’s past experiences, particularly as the former star of “Suits” and her lifestyle blog, The Tig, show she has diverse skills to draw upon. Interestingly, The Tig was shut down when she became connected with Prince Harry, and her recent pivot might revive that enthusiasm for DIY and lifestyle content.

In the wake of their royal exit, Markle and Harry have also made strides in the media landscape, partnering with Netflix for several projects. The release of “With Love, Meghan,” reinforces Markle’s commitment to this new chapter. While her royal status can be a double-edged sword, it may also be an advantage, creating intrigue about her life post-royalty.

In fact, DePaoli suggests that her royal connections could enhance her brand. Keeping this narrative alive might engage viewers who are drawn to the drama surrounding her life. He notes that the ongoing conversation about her royal past could boost interest in her new ventures.

Ultimately, the success of Markle’s brand will depend on how she crafts her unique narrative and connects with her audience. While she can’t fully escape her past, she has the opportunity to blend it with her current endeavors, making her journey a fascinating one to follow.



Source link

brand strategy,celebrities,D’Amore-McKim School of Business,marketing,Netflix