Carat Secures Media Account with University of New England: What This Means for Future Collaborations | LBBOnline

Carat NSW is back on board as the media agency for the University of New England (UNE). This partnership isn’t new; it’s been going strong for over 15 years, starting in 2009. Carat will continue to manage media strategy, planning, and buying for UNE as it adapts to the fast-changing digital world.

Throughout their collaboration, Carat has helped UNE navigate shifts in media consumption and address changing attitudes toward higher education in Australia. In a landscape where many clients change agencies every few years, Carat’s understanding of UNE gives them a unique edge in attracting both on-campus and online students.

Michaela Lobb, UNE’s marketing director, emphasizes the importance of marketing in shaping the university’s future. She believes that working with a partner who understands their specific challenges allows UNE to adapt quickly to the needs of modern learners. Carat’s insights and responsiveness are crucial for growing UNE’s student body and improving its market position, especially in a competitive education space.

Harry Jayaweera, managing director at Carat NSW, shares pride in their long partnership with UNE. In an age where contract renewals typically occur every few years, this ongoing relationship speaks volumes about their dedication. Carat and UNE are both committed to innovative education solutions that make learning accessible to more students.

As education trends evolve, especially with the rise of online learning, having a solid media strategy is more important than ever. Carat’s pioneering approach helps UNE stand out in a crowded market.

According to a recent report by the Australian Bureau of Statistics, online education has grown by over 40% in the past two years, underlining the need for institutions like UNE to continuously adapt. That means deeper collaboration and smart strategies between them and their agency.

This partnership isn’t just about keeping pace; it’s about leading the way in education.



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