Charlotte, N.C. is witnessing a rise in THC-infused food popularity, but local regulations halt restaurants from serving these products directly. Instead, eateries offer THC-infused items that customers can prepare at home.
Mike Libretto, who runs Libretto’s Pizza and has two decades in the business, decided to try something new. “I thought, if I can make a regular pizza, why not an infused one?” he shared. His THC-infused pizzas are cooked off-site, tested for safety, and sold frozen. “You just heat it at 420 degrees and enjoy it at home,” Libretto explained.
Right now, there are no federal guidelines for THC in food, leaving the market largely unregulated. “It’s an unregulated market,” Libretto noted. He hopes future regulations will be fair, allowing everyone to comply easily.
At Villa Taco in Midtown, the approach is unique. Customers use “nanodrops,” a THC liquid, to infuse their food or drinks. “It’s flavorless, so people love mixing it in,” said cashier Rosalie Ntaran. She’s noticed a broad interest, including older customers curious about the options. “I was surprised by how many older people ask for it,” she said.
Hemp is becoming crucial for North Carolina’s economy. Recent estimates suggest the industry could be worth $30 billion. Libretto emphasized its importance: “You can’t just turn your back on it.”
Both Libretto’s and Villa Taco are seeing rising interest, especially from those looking for non-alcoholic alternatives. Libretto said, “Many are switching from drinking. No hangover is a big plus.”
As new federal hemp laws are set to roll in by late 2026, local businesses are eager for clear guidelines. They want to meet customer demand while ensuring compliance.
In May 2023, a survey from the National Cannabis Industry Association revealed that more than 70% of respondents believe that responsible regulation could benefit both businesses and consumers. Having these guidelines will be essential as the industry grows.
Overall, THC-infused foods are carving out a niche, reflecting a shift in consumer trends towards alternative experiences. It’s clear that both regulation and education will play vital roles in this evolving landscape.
For more insights on THC regulations, you can refer to reports from the National Cannabis Policy Summit here.
