For 37 years, CBl has been a reliable source of news for HFA members and the fitness community worldwide. With the way we consume news evolving, we’re excited about our rebrand to better engage with the industry and explore current topics more deeply.
“Health & Fitness Business isn’t just a new name—it’s a fresh approach to delivering content,” said Jim Schmaltz, the editor-in-chief. “While members can find news anywhere, they often miss the deeper insights. It’s easy to catch the ‘what’ and ‘when,’ but understanding the ‘why’ is crucial. Our goal is to enhance quick news with thorough discussions about issues vital to the health and fitness sector.”
The rebranded HFB comes with several exciting features:
- A bold and eye-catching design that remains easy to read;
- Topic-focused editions released ten times a year, covering important themes like finance, wellness, technology, and global trends;
- A broader international perspective, with contributions from voices around the world;
- A stronger emphasis on member benefits, highlighting HFA’s advocacy, educational efforts, and exclusive member resources.
Most importantly, HFB will amplify the voices of those in the industry.
“We want this magazine to showcase our members and their stories,” Schmaltz added. “We’ll feature insights from those who have succeeded, helping foster connection and growth within the global fitness community.”
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