Amazon is stepping up its game in the shopping world with the launch of Lens Live. This new feature, introduced on Tuesday, makes it easier for customers to discover products using just their camera. Think of it as a visual search tool—like Google Lens or Pinterest Lens—but tailored for Amazon shoppers.
Lens Live works alongside the existing Amazon Lens. While Amazon Lens lets you snap a photo or scan a barcode to find products, Lens Live adds a real-time twist. You can now point your phone at something you see in person and instantly see related products appear in a swipeable list. It’s designed for shoppers who like to compare prices while browsing in stores, potentially finding better deals on Amazon.
The feature is particularly exciting because it integrates with Rufus, Amazon’s AI shopping assistant. Rufus offers product summaries and lets you ask questions about items, making your shopping research quicker and easier. This merge of features highlights Amazon’s commitment to using artificial intelligence effectively.
In the past year, Amazon has rolled out various AI-driven enhancements. Beyond Lens Live, they have introduced tools for personalized suggestions, AI audio summaries for products, and even clothes fitting assistance. A recent survey found that 66% of online shoppers want more personalized experiences, and Amazon is aiming to meet that demand.
Currently, Lens Live is rolling out on the iOS version of the Amazon Shopping app. Initially, it will reach millions of shoppers in the U.S. before possibly expanding to other regions.
As shopping evolves, tools like Lens Live reflect the growing trend towards AI integration in our daily lives. Shoppers are increasingly inclined to use technology to streamline their purchasing processes, making the shopping experience more efficient and enjoyable.
For more insights on AI in retail, check out Amazon’s official announcements here and explore how these technologies are shaping the future of shopping.
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