Google is keeping its promise to enhance its photo and video tools with new generative AI features. For YouTube users, the first wave of AI enhancements for YouTube Shorts is here. Even if you don’t create content, you’ll likely see more AI-generated videos soon. Google Photos, a staple on most Android phones, is also set to gain new AI video creation capabilities. These new features currently utilize the older Veo 2 model, not the more advanced Veo 3 that has been creating buzz since its announcement in May.
YouTube CEO Neal Mohan shared that the platform aims to integrate generative AI into tools available for YouTube Shorts. While there are already options to generate backgrounds, the next step involves crafting new video elements based on text prompts.
Starting now, creators can use a photo as a starting point for a new generative AI video. YouTube is also introducing a variety of generative effects that can easily be applied from the Shorts camera. Additionally, there’s a new AI hub where users can find all AI tools, along with suggestions and examples to help generate content.
The current features rely on the Veo 2 model, which, while innovative, isn’t as realistic as the upcoming Veo 3 clips. An upgrade is on the horizon, aiming to improve the overall quality. Although the AI features for YouTube Shorts are initially available only in the United States, Canada, Australia, and New Zealand, plans are in place to expand to more countries soon.
This enhanced focus on AI isn’t just a trend; it reflects the growing demand for more engaging content across platforms. According to a recent survey by the Pew Research Center, 62% of adults in the U.S. find AI-generated content interesting, highlighting the potential shift in how people consume media. As AI becomes more integrated into creative processes, we can expect a wave of new possibilities for both creators and viewers, shaping the future of content in surprising ways.
The anticipation surrounding these updates shows how both creators and audiences are eager to explore the intersection of technology and creativity. It’s an exciting time for video content, as these tools promise to foster more innovative and engaging experiences.