Easy Day Apparel is making waves in the performance lifestyle market. Founded by Jason Higgins, a former Navy SEAL, the brand originally catered to veterans. Now, it’s reaching out to a broader audience.
Higgins’s belief is simple: discipline applied daily can conquer tough challenges. This guiding principle has transformed his personal standard into a successful brand. Since 2019, Easy Day Apparel has built a community focused on deliberate living and personal accountability.
The company’s offerings are practical and stylish. Easy Day Apparel creates rugged clothing designed for everyday use. Whether you’re training, working, or out with friends, these clothes transition easily between activities. Their designs focus on durability and functionality, making them a favorite among those who lead active lives.
In recent years, the athleisure market has seen significant growth. According to Allied Market Research, the global athleisure market was projected to exceed $500 billion by 2025. With many consumers prioritizing comfort and versatility, brands like Easy Day Apparel are well-positioned to thrive.
Higgins explains, “Every product we make reflects discipline and personal responsibility. We’re here for those who show up and earn it every day.” This philosophy resonates strongly with the brand’s customers, many of whom share their positive experiences on social media platforms like Instagram and TikTok. Users appreciate the blend of style and performance, often sharing their workouts and daily activities while sporting Easy Day gear.
The brand has also recently invested in sustainable materials for its products. This aligns with a growing trend; consumers today are increasingly conscious about the environment. According to a Nielsen report, 73% of millennials are willing to pay more for sustainable products. Easy Day’s commitment to sustainability could attract even more customers looking for eco-friendly options.
Easy Day Apparel is now a registered trademark, solidifying its status in the performance apparel sector. As they expand their product lines and foster community engagement, the brand stays focused on its core values: discipline, functionality, and integrity.
For more about their latest offerings, you can check out their website here.
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