X is testing a new way to handle links on iOS. Currently, when you click a link, it takes over the entire screen, making it hard to engage with the original post. This often causes users to leave the platform entirely. To fix this, X is changing the layout so the original post stays visible at the bottom. This change is part of Elon Musk’s vision for X as an “everything app” that keeps users engaged without needing to leave.
Many users have pointed out that posts with links tend to perform poorly. The new feature aims to address this by redesigning how links are displayed. In a recent announcement, Musk indicated upcoming changes to the recommendation system. He mentioned that likes and replies may soon have less impact on how content is shared.
Instead, they plan to use an AI named Grok to analyze posts in depth. Grok will process over 100 million posts and videos daily to connect users with content they are likely to enjoy. This shift to AI could boost visibility for even accounts with few followers.
A recent survey indicated that around 60% of users find it frustrating when they are redirected away from X, which likely contributes to low engagement. By keeping users within the app while they browse links, X hopes to encourage more interaction.
These changes come at a time when social media platforms are fiercely competing for user attention. Keeping users engaged has never been more critical. As platforms evolve, staying connected with trends and user preferences can shape the future of interactions online.
For more details on X’s evolving features, check out this article.
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