Discover Neptune: The TikTok Alternative Empowering Creators to Hide Likes and Follower Counts!

Neptune is a new short-form video app aiming to shake up the social media scene, competing with giants like TikTok, Instagram Reels, and YouTube Shorts. Currently in beta, it has already caught the eye of many users, with about 970 testers on board and 400,000 eager individuals on its waitlist.

Set to launch on the App Store soon, Neptune plans to roll out on Google Play in about six months. The app was founded by Ashley Darling, who previously directed talent at OPTYX. She wanted to create a platform that highlights creativity over follower counts.

“I spent years working with independent creators and often heard that social media used to be more fun and about creativity, not competition,” she said in an interview. “So rather than waiting for a platform to change, I decided to make one myself.”

With uncertainty around TikTok’s future, Neptune hopes to attract creators looking for a fresh way to earn money while fostering a focus on video quality and genuine connections. The app plans to offer multiple revenue options, like tips, livestreams, and subscriptions.

Like its counterparts, Neptune features a slick discovery tool and a vertical feed for users to easily browse short videos. Users can enhance their profiles with cover photos, similar to what other platforms provide.

One innovative aspect of Neptune is its choice to let creators hide their follower counts and likes. This “ghost metrics” option is designed to help users concentrate on creativity without the anxiety of numbers, although they can still choose to show their stats if they prefer.

Neptune’s algorithm prioritizes content quality and user interests, rather than just popularity. Many existing platforms lift the most engaged content, which often sidelines lesser-known creators, also known as “micro-influencers.”

CMO Timur Tugberk expressed that Neptune is about giving power back to the creators. “We want to support those who truly contribute to the internet,” he noted. “It’s about connection over clout.”

Another handy feature is “Hop Back,” which allows users to pick up a video right where they left off if the app refreshes, making for a seamless viewing experience.

While currently somewhat basic, with just a video feed and search function, Neptune is actively developing new features like livestreaming, playlists, and music integrations.

In recent years, the demand for alternative social media platforms has surged. A 2023 survey found that 60% of users expressed a desire for platforms that prioritize creativity and community over competition. As social media evolves, apps like Neptune may just be what users have been searching for, providing a much-needed breath of fresh air in digital content creation.

For ongoing developments and updates on Neptune, keep an eye on TechCrunch, where they’ll cover the latest in tech and social media innovations.

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