Discover Range Rover’s Exciting London Collection: Adwoa Aboah Unveils the First Lifestyle Capsule!

• Range Rover has launched The London Collection, an exclusive eight-piece luxury lifestyle range that showcases modernist design.
• Adwoa Aboah, a British supermodel and actress, stars in the campaign, highlighting London’s vibrant architecture and style.
• The pieces are crafted with care using high-quality materials, made by skilled artisans in the UK and Italy.
• This limited-edition collection features lightweight jackets, luxurious silk scarves, and cozy wool-cashmere blankets, inspired by mid-century color schemes.
• A distinctive abstract print captures the essence of Range Rover’s elegant design, blending modernity with classic style.

Range Rover’s new lifestyle capsule, The Range Rover London Collection, marks an exciting venture into fashion, merging classic pieces with contemporary designs. The collection is inspired by British heritage and the brand’s iconic modernism, featuring bold colors and unique prints.

The campaign is set against the backdrop of London’s Design District, showcasing the city’s architectural beauty. Directed by renowned fashion creative director Marcos Fecchino, the images celebrate modern elegance.

Each piece reflects Range Rover’s iconic design language, emphasizing clean lines and intricate details. For instance, the bespoke zip fastenings on the jackets take inspiration from traditional rotary dials found in classic Range Rover interiors, now reinvented for contemporary use.

“Shooting this campaign in my hometown for such a legendary brand was an incredible experience,” says Adwoa Aboah. “The collection pieces are stylish yet playful, and the silk scarves add versatility to any outfit.”

The collection’s standout feature is its unique abstract print, which mirrors the sleek silhouette of Range Rover vehicles. This modernist design approach uses a color palette inspired by 20th-century art, creating a harmonious blend between fashion and luxury automotive design.

According to Chief Creative Officer Gerry McGovern, the aim was to create a collection that doesn’t just reflect Range Rover’s luxury but also resonates with the lifestyle of its clientele. He stated, “These pieces are designed to evoke confidence and celebrate individuality.”

The eight-piece collection includes reversible jackets and silk scarves, carefully crafted using age-old techniques. The jackets feature intricate quilting and are available in stylish designs like Knightsbridge Promenade and Soho Chic. Meanwhile, the scarves, such as About Town and Chelsea Blossom, exemplify exquisite craftsmanship with hand-rolled edges.

The luxury blankets, made from a virgin wool-cashmere blend, display the same distinctive motifs and are available in two elegant color palettes: London Nightfall and Cream Tea. Each blanket showcases the artistry and fine details that define the collection.

Completing the collection is an iconic aluminum sculpture available in exclusive colors, further emphasizing the brand’s luxurious aesthetic.

Range Rover’s London Collection invites individuals to experience modern elegance through a contemporary lens. Whether it’s the refined design or the quality craftsmanship, each piece embodies the luxurious lifestyle associated with the Range Rover brand.