MUMBAI: Ginger, a trendy women’s fashion brand under Lifestyle, has rolled out an exciting new campaign using artificial intelligence. Created by Plus One Design, this campaign features short films and visuals generated entirely through AI. It showcases Ginger’s new party-season collection with a fresh, digital twist.
Titled ‘Too Stylish To Be True,’ the campaign plays with the idea of how high-fashion looks can fit into everyday life. The films boast bold visuals and dramatic settings, highlighting the gap between luxury fashion and what women wear daily. This approach not only targets young women in India but also strengthens Ginger’s unique brand identity in the market.
Shitu Patil, Co-Founder and Creative Head at Plus One Design, shared insights on the project. He emphasized, “Fashion today needs to be fast and engaging. With Ginger, we wanted to create something that feels premium yet fun. While AI played a crucial role, the essence is in the idea itself. AI opens doors, but it’s up to us to pick what truly resonates.”
Co-founder Gautam Patil added, “Design is central to what we do. AI enhances our ability to create stunning visuals quickly, allowing us to push boundaries in storytelling.” This new campaign is a bold move in a market often filled with traditional catalog-style content. Ginger’s approach hints at the future of fashion marketing—vivid, cinematic, and designed to grab attention.
Recent data from a 2022 market research report indicates that 73% of consumers respond more positively to creative digital content. This shows the impact campaigns like Ginger’s can have in engaging modern audiences. As brands continue to explore AI, they may redefine how fashion stories are told and experienced.
For a closer look at Ginger’s latest campaign, check out their official videos [here](https://www.youtube.com/watch?v=YXfs90JVDcU), [here](https://www.youtube.com/watch?v=BONtTLdGlFw), and [here](https://www.youtube.com/watch?v=QNmifQY4BYc).
