Discover Saffron Road’s Game-Changing Frozen Entrees: Protein-Packed and Seed Oil-Free!

Saffron Road® is making big waves in the frozen food scene with a major product refresh this August. As a Certified B Corp, they focus on clean, globally inspired meals, and now they’re ramping things up even more. Imagine enjoying entrées with 50% to 100% more chicken or lamb. They’re also ditching seed oils like canola and soybean, choosing healthier fats instead. Plus, their new look is all about better-for-you convenience without sacrificing flavor.

This change is more than just tweaking recipes; it’s responding to what today’s consumers want. People are looking for food that not only tastes great but also aligns with their values—like nutrition, authenticity, and sustainability. Saffron Road is tapping right into that trend.

Adnan Durrani, the Founder & CEO of Saffron Road, notes, “Modern consumers are after more—more protein, transparency, and purpose. We’ve boosted our nutrition and flavor using higher-quality oils like olive and avocado. This isn’t just a cleaner label; it’s a culinary shift in frozen food.” Additionally, Saffron Road is the first to earn the Seed Oil Free Certification for its frozen entrées.

As more seekers of quality meals—especially younger generations—look for both convenience and nutrition, Saffron Road offers:

• 50%+ more protein in every chicken and lamb dish
• No seed oils, opting for healthier fats
• Frozen meals packed with clean ingredients and rich flavors
• New compostable packaging that showcases their culinary heritage.

Consumer demand backs this transformation. According to the 2024 IFIC Food & Health Survey, a striking 71% of Americans are actively looking for more protein. This trend is on the rise, especially among those focused on wellness and weight management. Notably, other health-conscious brands in the food industry, like Sweetgreen and True Food Kitchen, are also moving away from seed oils.

This change is significant. The frozen aisle has typically lagged behind in healthy options, but Saffron Road stands as a leader ushering in a new era.

The brand’s vibrant packaging redesign celebrates cultural diversity. They’ve teamed up with artists from India, China, Mexico, and Korea to design packaging featuring cultural mascots—a tiger, a dragon, a hummingbird, and a magpie. Each represents deeper cultural stories. There will also be a QR code on select packages that leads to artist spotlights, enhancing consumers’ connection to the food they love.

Saffron Road is committed to a “Journey to Better,” focusing on culinary integrity and clean ingredients. Their mission is to connect people through food from around the world, uniting cultures at the dinner table.

Check out the new dishes at stores starting in August, and for more information, visit www.saffronroad.com.

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