Symrise is making waves in the health and wellness space by unveiling its Care & Wellness Division at Vitafoods Europe, happening in Barcelona from May 5–7, 2026. They’re showcasing their health active and Probi portfolios together, a move that highlights their commitment to holistic, consumer-driven innovation.
Eloi Fontaine, VP of Health Active Solutions at Symrise, explains, “By combining our expertise in health actives and biotics, we can deliver solutions that truly support overall family health.” This approach taps into the growing global demand for effective, science-based health products.
New Innovations in Health
One standout product is Hibicyan™, a hibiscus extract aimed at improving blood flow and microvascular health. Clinical studies suggest this extract can support vascular health effectively and is safe for long-term use. Unlike typical hibiscus extracts, Hibicyan™ comes in both powder and liquid forms, making it versatile for various applications.
At the booth, visitors will get a taste of Hibicyan™, paired with Acerowell™, an acerola-based solution for healthy aging. Together, they’ve made waves, winning the Taste Bar Award for Best Tasting Nutricosmetic Beverage.
Probi is making strides too. They’re introducing Rham271h™, a postbiotic that retains beneficial properties even after heat treatment. It enhances gut barrier integrity and helps regulate immune responses, making it a stable option for consumers seeking health solutions.
Anita Johansen, CEO of Probi, states, “Our move into postbiotics shows our dedication to advancing microbiome science. Together with Symrise, we’re set to deliver high-quality biotic solutions globally.”
Targeting Active Lifestyles
Probi is also launching a probiotic solution focused on sports and active nutrition. This product targets key aspects like cardio-respiratory fitness and nutrient absorption, essential for those leading active lifestyles. It features Lactiplantibacillus plantarum 299v (LP299V®), a probiotic strain with extensive research backing its benefits in various health areas.
These innovations reflect the ongoing trend towards personalized health solutions. Research indicates that consumers increasingly seek products that not only offer health benefits but also align with their lifestyle choices.
As interest in health and wellness grows, companies like Symrise and Probi are at the forefront, providing science-based, nature-inspired solutions that cater to consumer demands.
For more information on the latest developments in health innovation, visit Symrise.
