Ervin Latimer, the celebrated Finnish designer behind the luxury brand Latimmier, is set to unveil his new namesake brand this Saturday during Helsinki Design Week. This exciting venture will feature charming home textiles, decor, and select apparel that reflect a love for bold prints and materials.
Latimer has carved out a name for himself in Helsinki’s vibrant design scene. Now, he’s ready to step out from behind his popular label and showcase his personal style. His new brand focuses on colorful and graphic designs, drawing inspiration from Finland’s rich traditions in interior and lifestyle products.
“Oh, it’s really joyful!” Latimer shares. “I want people to smile when they see my work.” His designs will include lively floral patterns, reminiscent of the work of historical figures such as Howard Smith and Maija Isola, who shaped Finland’s textile industry.
In addition to aesthetics, there’s a practical side to this launch. Latimer aims to offer affordable pieces that can support his original brand, Latimmier. “I want to create a steady cash flow,” he explains. This way, he can maintain the luxury quality of Latimmier while giving more people access to his designs.
Latimer’s journey to creating this new brand came about during a reflective moment while walking through Helsinki. He envisioned how his woven bags, pillows, and prints all blended together, sparking the idea for Ervin Latimer.
Sustainability is also key to his mission. All items will be crafted from deadstock or waste materials, sometimes sourced from the very fabric scraps of Latimmier products. “It’s shocking to see what’s thrown away,” he remarks. To tackle this issue, he’s partnered with a waste management company to breathe new life into discarded materials.
Ervin Latimer’s collection will be available online, inviting shoppers to find inspiration and discover pieces that resonate with their own style. Latimer emphasizes his desire to create a space where people can feel uplifted and excited about design.
The launch at Helsinki Design Week is not just about presenting new products; it’s an invitation to experience the joy of well-crafted, meaningful design. For more insights into Latimer’s approach and the ethos driving his work, visit his official site.
