Discover the Exciting New Food Studio by Jingdezhen’s Chicken Steak Brother!

(ECNS) — Meet Li Junyong, better known as “Chicken Steak Brother” from Jingdezhen, Jiangxi Province. He recently opened a food studio that combines catering management and food sales. After gaining popularity online, his business has taken off.

In a recent video on Douyin, Li expressed gratitude and offered apologies to customers for long wait times, especially in the sweltering heat. He announced a day off to recharge, promising to return with improved service. He also reminded long-distance travelers to prioritize safety when visiting his stall.

Content creators have shared clips showing Li’s stall now outfitted with an air conditioner powered by a portable generator. This upgrade enhances the customer experience during busy periods.

Li, 48, has been selling delicious fried chicken cutlets near a junior high school for years. His playful banter has made him a local sensation. Phrases like “You can refuse me, but not my chicken steak” have turned Jingdezhen into a trendy spot, especially during the recent Mid-Autumn and National Day holiday.

A notable trend has emerged on social media where users express their excitement about trying his chicken steak. Some even travel across cities just to savor the dish, showcasing the growing popularity of street food culture in China. In fact, recent surveys indicate that food experiences can significantly boost local tourism. According to a report from the China Tourism Academy, street food now attracts millions of tourists every year, highlighting the fusion of culinary delight and cultural exploration.

Li’s rise symbolizes a broader movement toward street food innovation, where traditional vendors adapt to modern demands. His story showcases how passion, humor, and adaptability can lead to success in unexpected ways.

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