Discover the New Lifestyle Revolution: Waterhouse and Lerman Star in Michael Kors’ Innovative Campaign!

Published
February 19, 2025

Michael Kors is debuting its spring 2025 campaign featuring British model and actress Suki Waterhouse, along with American actor Logan Lerman. This isn’t just a pretty photoshoot; it’s part of a fresh marketing idea from the brand.

The photos, captured by photographer Mert Alas on the stunning island of Ibiza, showcase a blend of boho charm and modern flair. Styled by Emmanuelle Alt, the shoot reflects the vibrant local culture as Suki and Logan explore the island, enjoying its beautiful waters and hidden gems while dressed in stylish pieces.

Michael Kors described the campaign as embodying a “wonderful hippie boho vibe mixed with modern glamour.” He praised Waterhouse for her diverse talents and unique style, while highlighting Lerman’s classic Hollywood appeal.

This season also introduces a new content series called ‘Hotel Stories,’ emphasizing the connection between fashion and travel. Each chapter will feature a boutique hotel in the focus destination, starting with the iconic Montesol Experimental Hotel in Ibiza’s Old Town. This hotel has a rich history, hosting notable guests from Princess Caroline of Monaco to the band Pink Floyd.

The aim of ‘Hotel Stories’ is to provide immersive travel experiences and valuable insights for adventurers. Michael Kors plans to share thematic fashion stories and images from the hotel on its website, alongside features on its social media accounts that include interviews with local creators.

As part of this initiative, the brand will also showcase unique hotel experiences in different parts of the world throughout the season, catering to diverse audiences and celebrating local styles.