The Duchess of Sussex has just launched her lifestyle brand, As Ever, right after her Netflix show, *With Love, Meghan*, premiered. The brand will offer spreads and baking mixes starting in spring 2025.
On the newly updated website, As Ever aims to be “more than a brand – it’s a love language.” The first products were showcased recently, but prices haven’t been shared yet. Interested shoppers can sign up for a mailing list for updates and special offers.
The brand was originally named American Riviera Orchard, but it was changed shortly before launch due to trademark issues. In addition to spreads, As Ever will feature unique items like limited edition wildflower honey with honeycomb and flower sprinkles, which Meghan often mentions on her show.
In one episode, Meghan shared a story about sending homemade strawberry jam to her famous friends, which led to some amusing misunderstandings. She numbered the 50 jars she sent out, explaining, “It was not a ranking, it was just ‘let me share them,’ and then people started to take it very personally.”
The show’s release was delayed from January because of wildfires in Los Angeles, and it marks an important moment for the Sussexes, who have a multimillion-pound deal with Netflix.
As Ever will also offer herbal teas in flavors like hibiscus, peppermint, and lemon ginger. Other products include a French-style crepe mix and shortbread cookie mix with floral hints, both of which are featured in her cooking segments on the show.
Through As Ever, Meghan hopes to inspire joy and ease in cooking and entertaining. The brand reflects her passion for sharing good food and memorable moments with others.
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