When does a drink become more than just a refreshment? Dunkin’ is stepping up to that challenge with its latest summer drink: the Pink Spritz Refresher. This new sparkling beverage blends guava, orange, and passion fruit flavors with sparkling water. It’s available starting this week and will be around for the entire summer.
To launch this drink, Dunkin’ has teamed up with influencer Paige DeSorbo, known for her popular podcast and Instagram. With over 1.5 million followers, DeSorbo is excited about this collaboration. She describes the Pink Spritz as “light, bubbly, and a little bit extra,” perfectly reflecting her style. “Working with Dunkin’ felt like hanging out with a friend who just gets you,” she shared.
In a fun commercial, DeSorbo portrays how the Pink Spritz can motivate you to get out of bed, try on new outfits, and enjoy life, making it “the accessory worth getting out of bed for.” The commercial even features her beloved cat, Daphne.
While the Pink Spritz may remind some of sunny days and rooftop gatherings, it remains accessible. You can grab a medium-sized drink for just $3 through the Dunkin’ app. For a perfect pairing, consider trying the new Orange N’ Vanilla Specialty Donut. This delectable treat features a citrus cake topped with vanilla icing.
Dunkin’ is also teasing more exciting collaborations and drink releases throughout the summer. Customers can look forward to various app-exclusive deals, like the Iced Strawberry Lemon Loaf for $2 with any drink purchase during the first half of June. Loyalty members can earn triple points on select items mid-month and grab $4 Bacon Cheddar Omelet Bites starting June 16. And don’t forget about the ongoing 100 Bonus Point Mondays!
As more consumers seek refreshing and unique drinks, Dunkin’s Pink Spritz could be a contender for this summer’s must-try beverage. With a combination of delightful flavors and effective marketing, Dunkin’ is sure to make waves in the beverage world.
For more details on the Pink Spritz and Dunkin’s exciting lineup, check out the full article on Food & Wine.
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Food & Wine, fashion accessory