Apple has dropped the “Plus” from Apple TV+, simplifying its name to just Apple TV. Eddy Cue, Apple’s senior vice president of Services, shared this news on The Town podcast, explaining that the change was a team decision.
Cue mentioned that they initially used “Plus” to align with other Apple services like iCloud+ and News+. However, now that Apple TV’s subscription model is clear and well-known, they felt it was the right time to simplify the name. Many people have been referring to it simply as Apple TV anyway.
Some might wonder if this change might confuse users, especially with Apple’s hardware products, such as Apple TV 4K. Cue reassured that there won’t be confusion. The app and the devices have distinct names, and they’ve always been consistent in that regard.
On the podcast, Cue noted, “Our hardware is called Apple TV 4K for your TV. I think that’s fine, and the app is called Apple TV.” This clarity helps users understand the difference.
Looking at trends, many streaming services are rebranding or tweaking their names to stay relevant. For instance, platforms like Netflix and Hulu are also continuously evolving their content and branding strategies to keep audiences engaged.
Moreover, a recent survey revealed that 68% of streaming users prefer platforms that have straightforward names. This indicates that Apple’s decision aligns with consumer preferences for clarity and simplicity.
With the fresh name, Apple aims to reflect how users see the service, making it easier to discuss and recommend. Users on social media have expressed mixed feelings, some nostalgic about the old name while others appreciate the simplicity.
In conclusion, this move may seem small, but it represents a larger trend toward user-friendly branding in the tech industry. You can listen to the full podcast episode here.
