EU Good Food Launches in Korea: Discover Authentic European Flavors!

SEOUL, South Korea, May 30, 2025 — The “EU Good Food – Good Life” campaign has kicked off in South Korea. Funded by the European Union, this three-year program will promote premium European agricultural and food products to Korean consumers and professionals in food, hospitality, and retail.

Today’s consumers care deeply about health, food safety, and sustainability. The campaign emphasizes that making mindful food choices can lead to a better quality of life. Essentially, every meal can be a nurturing choice for both people and the planet.

European Quality: A Standard

Two prominent organizations are behind the campaign:

• UPEMI: The Union of Producers and Employers of the Meat Industry in Poland.
• ASIAC: The Association of Agricultural Cooperatives of Imathia in Greece.

The campaign showcases high-quality products that exemplify the best of European agriculture. Highlights include:

• European beef and pork from Poland: Raised under strict EU guidelines, free from growth hormones, ensuring animal welfare and full traceability.
• Fresh kiwis and canned peaches from Greece: Grown in the sun-drenched Mediterranean, these fruits are cultivated using sustainable practices that enhance flavor and nutrition.

Each featured product meets top EU standards for safety, traceability, and sustainability.

Korea’s Evolving Market

South Korea is a booming market known for its discerning consumers. Recent trends show a shift from brand loyalty to products that are ethically produced and have verified origins.

The EU Good Food – Good Life campaign fits seamlessly with these changing preferences. It offers food that aligns with a modern, globally connected lifestyle, emphasizing responsible consumption.

Future Initiatives

Over the next few months, expect a lineup of activities designed to engage the Korean audience. These will include interactive events and educational initiatives aimed at building trust and a deeper understanding of European food culture.

A Shared Vision

“EU Good Food – Good Life” is not just a promotional effort; it’s about fostering a commitment to health and cultural respect. By connecting Europe and Korea through food, the campaign celebrates tradition and innovation.

For those interested in exploring quality European food options, you can find more information at EU Good Food.

This campaign could reshape how consumers view food, highlighting the importance of choices that benefit both individual health and the environment. As more people recognize the value of sustainable eating, the “EU Good Food – Good Life” initiative is well-positioned to thrive in Korea’s vibrant marketplace.

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