In a surprising move, the Oscars, a staple of entertainment for decades, will shift from ABC to YouTube starting in 2029. The Academy of Motion Picture Arts and Sciences announced that YouTube will host the ceremony for at least five years, making it available to over two billion viewers worldwide for free.
This change comes after years of declining ratings for the Oscars. While the ceremony was once a must-watch event, its audience has dwindled. In fact, a recent report showed that viewership for the Oscars dropped by nearly 60% over the past ten years. This shift indicates how traditional television is struggling against streaming platforms.
For now, Disney’s ABC will continue to broadcast the Oscars, including the 100th ceremony in 2028. However, the Academy is keen to embrace the digital era. This deal includes several related events and content, from red carpet coverage to behind-the-scenes footage and interviews with filmmakers. The aim is to reach a new generation of film lovers and engage them more deeply.
YouTube’s CEO, Neal Mohan, expressed excitement about the partnership, emphasizing that the Oscars celebrate storytelling and creativity. This collaboration could introduce innovative ways to engage audiences, especially online.
Interestingly, YouTube’s move isn’t just about broadcasting the Oscars. It also positions the platform as a significant player in live events, wanting to compete with traditional TV networks. Experts believe that YouTube could use its vast reach to attract global sponsors, similar to what happens in events like the Olympics, allowing for more diverse revenue streams.
The Academy aims for inclusivity and accessibility, promising features like closed captioning and multilingual audio tracks. This aligns with recent trends where digital platforms are enhancing user experience through tailored content.
Overall, this partnership marks a new chapter in how major events are consumed. By tapping into YouTube’s strengths, the Oscars hope to rejuvenate interest and inspire future filmmakers while embracing modern viewing habits. For more insights on this transition, you can read the full Academy announcement on their official site.
This shift reflects broader trends in the entertainment industry—adapting to changing viewer preferences and the rise of digital platforms. The future of award shows may look quite different, but one thing is clear: the Oscar legacy will continue to evolve.
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