The big question at Apple TV’s press day was about a sequel to the hit sports movie, F1.
During the event, Eddie Cue, Apple’s SVP of Services, posed this question to Stefano Domenicali, the CEO of Formula 1. Domenicali simply replied, “Stay tuned.” He hinted that they would reveal more in the future but emphasized the need to appreciate the movie’s success first. If they decide to make a sequel, he said it must be exceptional.
The first F1 movie wasn’t just a hit; it grossed over $631 million, making it the highest-grossing sports film ever. It also became Brad Pitt’s top earner and Apple’s leading theatrical release. Domenicali expressed pride in how the film brought Formula 1 to a broader audience, saying it was incredible for the sport to be discussed in Hollywood terms.
Cue and Domenicali announced that fans could now stream Formula 1 races without extra charges through Apple TV, allowing easy access on all Apple devices. The broadcasts will feature high-quality 4K visuals and Dolby sound, enhancing the viewing experience.
Cue excitedly mentioned that Apple plans to integrate all its services—like Apple Maps and Apple Music—into the Formula 1 experience. “It’s an exciting time to be doing this together,” he remarked.
Domenicali pointed out the importance of staying relevant in today’s media landscape. He believes that teaming up with a major platform like Apple is crucial for their future success.
Cue also joked about having 24 “F1 movies” on Apple TV with the current season’s packed schedule. He called it “the best unscripted drama in the world,” showing just how thrilling the sport can be.
Recent data shows that sports films are gaining popularity, with audiences drawn to the excitement and drama they offer. According to a 2023 survey by the Hollywood Reporter, 67% of moviegoers expressed a preference for sports-themed films over other genres.
As we await further news on a sequel or upcoming projects, it’s clear that the collaboration between Apple and Formula 1 aims to keep fans eager and engaged. You can read more about their collaboration in Apple’s official announcement.
With its unique blend of sports and entertainment, Formula 1 seems to be steering into a promising future.
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Apple TV,Eddy Cue,F1
