Microsoft is on the brink of launching an ad-supported version of Xbox Cloud Gaming. Insider reports say the company has begun internal testing. Employees can stream select games for free, no Game Pass subscription required.
This new version will allow gamers to play titles they already own. It will also include “Free Play Days” specials, where users can try new games over a weekend, and Xbox Retro Classics as well.
Currently, the tests feature about two minutes of ads before starting the game. Players might be allowed to enjoy streaming for up to one hour per session, with a maximum of five free hours a month. However, these limits may change before the official launch.
The free streaming option will be available on PCs, Xbox consoles, handheld devices, and through web browsers. Microsoft plans to hold a public beta test soon before rolling it out more widely in the coming months.
This development coincides with Microsoft expanding Xbox Cloud Gaming to its Game Pass Premium and Essential plans. Just recently, they raised prices for Ultimate subscribers by 50 percent. Notably, Xbox Cloud Gaming left beta status this week. Game Pass Ultimate users can now stream select games in high 1440p resolution and faster data rates.
The idea of a free streaming version has been in the works for almost two years. Tim Stuart, Microsoft Gaming CFO, hinted at it during earlier discussions. The goal is clear: Microsoft wants to make Xbox Cloud Gaming more accessible worldwide. Jason Ronald, VP of next generation at Microsoft, emphasized this in a podcast, stating the aim is to make gaming more affordable for everyone.
Research shows that around 66% of gamers are open to ad-supported models if it means cheaper or free access to games. This suggests that Microsoft’s move aligns well with current gamer preferences.
As Microsoft continues to innovate in the gaming space, it’s shaping a future where gaming is more affordable and available to a broader audience.
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