Amesbury, once a quiet stop on the way to somewhere else, is now buzzing with life. Sheila Beach, the executive director of the Amesbury Chamber of Commerce, notes, “People are starting to notice all we have to offer.” This town, perched on the Merrimack River, has a rich history as an industrial hub that thrived in the 19th and early 20th centuries, producing textiles, carriages, and hats.
However, like many mill towns, Amesbury faced hard times in the mid-1900s. What sets it apart, though, is its resilience. “Every generation has reimagined what this place can be,” Beach adds. Today, that spirit is transforming Amesbury into a delightful destination full of eateries, coffee shops, boutiques, and cultural venues—all within a picturesque downtown filled with classic red brick buildings.
Stevie Bareford, cofounder of BareWolf Brewing, describes Amesbury as “a place to explore.” Visitors can wander without a plan, discovering unique shops and hidden corners. At the heart of it all is Market Square Bakehouse, known for its quality coffee and scratch-made goods. The owner, Kate Dewez, emphasizes their commitment to community and quality over fleeting trends.
When it comes to dining, Amesbury doesn’t hold back. Local favorites include Phat Cats Bistro for fresh dinners and Crave for comfort food with a twist. Juice House, a newcomer, offers healthy snacks like smoothies and acai bowls, catering to the health-conscious crowd.
Craft beer lovers are in for a treat with three local breweries: Mill 77 Brewing, Brewery Silvaticus, and BareWolf Brewing. BareWolf stands out not just for its brews but also for its community-focused events, which include drag shows and local donations. “We put our community on a pedestal,” Bareford shares.
Amesbury’s charm goes beyond food and drink. The Riverwalk trail, stretching over a mile along the Powow River, offers scenic views and a look at the town’s historical mill buildings. For those seeking outdoor fun, Lake Gardner is perfect for swimming or kayaking in the summer, while Powow Hill provides breathtaking vistas year-round. Historical enthusiasts should make time for Lowell’s Boat Shop, crafting wooden boats since 1793, making it the oldest operating shop of its kind in the country.
Amesbury’s revival is not just about what’s new but also about honoring its history. According to the 2020 U.S. Census, Amesbury has seen a steady increase in its population, with many drawn to the town’s blend of old and new. With over 18% of residents identifying as new arrivals, it’s clear that Amesbury is becoming a desirable place to call home.
In social media, Amesbury is gaining traction. The hashtag #AmesburyRising has been popular, showcasing local businesses, events, and community spirit. It’s become a badge of pride for residents and business owners alike.
Whether you’re popping into Market Square Bakehouse for coffee, enjoying a craft beer at BareWolf, or exploring the Riverwalk, Amesbury has something for everyone. It may have been a hidden treasure, but it’s now shining brightly for all to see.
For more information about what to do in Amesbury, check out resources like the official city website or the Market Square Bakehouse for delicious treats.
