FanCode, backed by Dream Sports, just made a big move in the sports streaming world. They’ve secured exclusive rights to broadcast men’s professional tennis across the Indian subcontinent. Thanks to a partnership with ATP Media, FanCode is now the go-to platform for top-tier men’s tennis in countries like India, Pakistan, Bangladesh, Sri Lanka, Nepal, Bhutan, and the Maldives.
This deal covers over 50 ATP Tour events each year, including major tournaments like ATP Masters 1000, ATP 500, and ATP 250, plus the exciting ATP Finals. For fans in the region, this opens up a treasure trove of tennis content.
Why This Matters
Tennis lovers have struggled with scattered broadcast options. Now, with FanCode, they can watch live matches, catch highlights, and view replays—all in one place. The platform also plans to introduce India-focused programming to connect better with local audiences.
The agreement means fans will get regular access to matches featuring some of the biggest names in tennis, including Grand Slam champions and up-and-coming stars. Fans will now be able to follow every stage of the ATP season without missing a beat.
A Shift in Strategy
For Dream Sports, this move is pivotal. Known for its fantasy gaming platform Dream11, the company is diversifying its business strategy amid changing regulations in India’s gaming sector. With FanCode, they are focusing on creating a more sustainable sports content ecosystem.
Over recent years, FanCode has worked hard to expand its rights, adding streaming options across multiple sports. With the addition of ATP men’s tennis, FanCode solidifies its position as a major player for diverse sports audiences.
Growing Interest in Tennis
Tennis viewership in India is on the rise, thanks in part to more coverage of international tournaments and the allure of global stars. Yet, consistent and quality broadcasting has often been lacking. Now, by consolidating the entire ATP calendar on one platform, FanCode addresses a significant gap and aims to engage the tennis community more deeply.
Experts suggest that this partnership could significantly boost tennis popularity, especially among younger audiences who prefer mobile and on-demand content. A well-structured tennis offering could lead to increased fan engagement over the entire season.
Conclusion
With exclusive ATP streaming rights, FanCode is taking its place in the competitive sports broadcasting arena. The platform’s focus on affordability and flexible viewing options has resonated with Indian sports fans. This partnership not only benefits FanCode but also marks a new chapter for tennis fans, who can now enjoy top-level matches consistently.
For additional insights and statistics on the growth of digital sports broadcasting, check out sources like the Statista report on digital sports streaming trends.
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