Crossroads Collective will close its doors next month after nearly seven years of serving the Milwaukee community. The popular food hall, located at 2238 N. Farwell Ave., announced that its last day will be May 8. When it opened in 2018, it marked Milwaukee’s first food hall, turning a former drugstore into a hub for food lovers.
Over the years, Crossroads Collective featured a diverse mix of vendors, including barbecue joints, an ice cream shop, a pasta stall, and a non-alcoholic bar. The Pharmacy, one of its original vendors, stayed on and became a beloved constant among the offerings. The space also hosted community events, live music, and markets, creating an energetic atmosphere that many in the area cherished.
"Since opening, we’ve had the honor of hosting passionate vendors and welcoming thousands of guests," the team shared on social media. They expressed gratitude for the creativity and spirit that the local community brought to their establishment.
As the closure date approaches, vendor reactions highlight the impact of Crossroads on their businesses. Eve Savva and Gregory Cilmi, owners of Temple Goddess, thanked customers for their support and emphasized their commitment to navigating this transition. “The only thing constant is change,” they noted.
Ryan and Justin Povlick of Scratch Ice Cream reflected on how Crossroads was their first retail location, giving them vital exposure and opportunities. They didn’t share immediate plans but mentioned that their ice cream will still be available at other locations around town.
The closure will make space for a new restaurant operator, which aligns with Crossroads’ mission of supporting small businesses. Jodi Hogerton, the marketing director at New Land Enterprises, mentioned that while closure wasn’t the original plan, the change is part of their vision to foster local entrepreneurship. "We were Milwaukee’s first food hall, and we take pride in that," she remarked, adding that the hall would remain open throughout the Milwaukee Film Festival next door.
Despite the sad news, Crossroads Collective continues to welcome guests through its last weeks. The remaining vendors, including The Pharmacy, Scratch Ice Cream, Awi Sushi, Temple Goddess, and Capybara Cafe, are all keeping operations normal until the final day.
As food halls become a trendy avenue for culinary exploration, they also reflect the changing landscape of dining. Recent statistics indicate a growing interest in food halls across the U.S., with over 300 expected to open in the next few years. The trend highlights a shift toward communal dining experiences that prioritize local flavors and creativity.
For those still craving a slice of the food hall experience, Crossroads Collective remains open Monday to Saturday from 11 a.m. to 9 p.m. and Sunday from 11 a.m. to 8 p.m. Until the doors finally close, the legacy of this vibrant food hall will echo throughout the community.
For more about the impact of food halls on local economies, see this report on food trends.
Check out this related article: Combatting Campus Food Insecurity: Discover How the 24/7 Access Food Station Supports Students Anytime, Anywhere!
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