FDA’s Ban on Artificial Food Dyes: What It Means for Your Beloved Snacks

CHILLICOTHE, Ohio — The FDA is set to ban several synthetic food dyes, including Citrus Red 2, Orange B, and FD&C Red No. 40. This change is pushing companies to look for natural alternatives.

Monica Giusti, a professor at Ohio State University, points out that while research confirms the safety of these dyes, more consumers are asking for natural ingredients. “People are really looking for healthier options,” she shared.

These dyes are commonly found in popular snacks like Doritos and Cheetos, as well as candies such as M&M’s and Sour Patch Kids. They also pop up in cake mixes, cereals like Froot Loops, and some drinks like Gatorade.

Giusti explained that synthetic dyes add color without changing the taste. As brands switch to natural colorings, the look of products may change, but the flavors will stay the same. Plant-based options, which have colored foods for a long time, will take their place.

This shift toward natural colorings reflects a broader trend among consumers. A recent survey indicated that around 60% of shoppers prefer products made with natural ingredients over synthetic ones. This growing desire for transparency and healthfulness in food labels adds pressure on companies to adapt quickly.

The transition won’t happen overnight, Giusti warns. Consumers should be prepared for noticeable changes in their favorite snacks as brands begin to implement these natural alternatives.

For more information on food safety and natural ingredient trends, visit FDA – Food Additives.

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