Feast Your Eyes: How Fox’s ‘Bite’ is Revolutionizing Food Advertising

Fox is ready to dive into the world of food marketing. The network has launched a new initiative called "Bite of Fox," aimed at attracting advertising dollars from food companies and businesses involved in food preparation.

Katrina Cukaj, Fox’s executive vice president of advertising sales, stated that "Bite" will serve as a hub for food and lifestyle content, reaching audiences who are passionate about food. This effort comes on the heels of a partnership with celebrity chef Gordon Ramsay, designed to leverage his vast culinary appeal through Studio Ramsay Global.

Fox has a strong track record with food programming, notably through shows like "MasterChef" and "Hell’s Kitchen." Cukaj pointed out that viewers are eager to engage with innovative food creators, and this is just the beginning.

The first project under "Bite" features collaborations with cheesemaker Sargento. They’ll showcase new natural American cheese slices on their dedicated website, BiteofFox.co. Fans of Fox’s cooking show "Next Level Chef" will be encouraged to visit the site for shoppable recipes and instructional videos, launching in April, which coincidentally is National Grilled Cheese Month.

Fox’s shift towards food-focused initiatives comes as they prepare for the annual upfront market where networks sell most of their advertising spots. Historically, Fox has relied on ads from movie studios and fast-food outlets, but now they’re looking to expand their reach to include kitchenware manufacturers and retailers.

Competitively, this move places Fox against established players like Warner Bros. Discovery’s Food Network, which generated $561.7 million in ad sales in 2024. Other networks, including NBCUniversal, are also tapping into the food sector by integrating services like DoorDash or Uber Eats into their streaming platforms, making it easier for viewers to enjoy meals while watching content.

Looking ahead, Cukaj hinted that "Bite" will grow even more. With upcoming World Cup telecasts, Fox sees opportunities to integrate food into live events, promising a richer experience for viewers.

In conclusion, Fox’s "Bite of Fox" aims to create a dynamic space for food lovers while expanding their advertising reach. As viewer interest in food content grows, this initiative could significantly impact their programming and partnerships in the coming years. For more insights, you can read more about advertising trends in media here.

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