Find Your Unique Voice: Viraj Sheth’s Secrets to Success at Monk Entertainment

Viraj Sheth, the CEO of Monk Entertainment, recently pointed out a startling trend in social media. He said, “100K is the new 1K.” His message was clear: gaining followers has become much easier but also less meaningful. With the rise of algorithms that promote virality, it seems almost anyone can become popular overnight.

Sheth represents well-known social media influencers, and he understands the current landscape. He believes the formula for going viral is now too accessible, which dilutes its impact. “The tools to hack the algorithm are everywhere,” he remarked. However, this ease of virality often leads to a lack of authentic creativity and depth in content. Instead of creating meaningful connections, much of what we see is quickly consumed and forgotten.

He also emphasized that real influence is about more than just being seen. It’s about creating content that resonates. “If your content is just extra noise in someone’s endless scroll, it doesn’t qualify as influence,” he explained. The best content not only entertains but also adds value to the viewer’s life.

Sheth believes that brands are starting to notice this shift. They see that true influence comes from great work rather than just chasing views. Creators are encouraged to hone their skills and take risks. “You need to create something unique and step outside the bounds of what guarantees engagement,” he advised.

We’re living in an era dominated by short, attention-grabbing videos. Unfortunately, this can lead to habits like doomscrolling—endlessly scrolling through content—which often has negative effects on our mental health. This behavior has been linked to increased anxiety and sleeplessness, especially among the younger generation.

In this crowded space, brands and creators find it tough to hold audience attention. Many focus on achieving quick virality, but that might not be the answer. Frequent changes to social media algorithms only make it harder to predict what will resonate with audiences.

Sheth argues that true success should come from mastering one’s craft. “You need a solid product, and influence will naturally follow,” he stated, adding that simply chasing trends won’t lead to meaningful growth. This brings back his point: “That’s why 100K is the new 1K.”