Fitness Tracker Whoop Faces Backlash: Customers Unhappy with Upgrade Policy | TechCrunch

Whoop, the brand behind the Whoop 5.0 fitness tracker, recently changed its upgrade policy in response to customer feedback. Initially, the company said users could either extend their subscriptions by 12 months or pay a one-time $49 fee (or $79 for the model with EKG sensors) for the new device. This move raised eyebrows since Whoop typically offers free upgrades for members who have been subscribed for six months or longer.

After hearing complaints, Whoop made adjustments. Now, those with over 12 months left on their subscriptions can upgrade to the Whoop 5.0 at no extra cost. Users who have less than a year left can also extend their subscriptions for a free upgrade.

While the company said these changes come from listening to users, they also hinted at a shift in their business model. They are moving away from shorter subscription plans to focus on 12- and 24-month options.

Interestingly, this situation echoes a trend in the tech industry where companies often adjust policies in response to customer backlash. A recent survey from the Consumer Technology Association noted that 63% of tech users prefer flexible upgrade options, emphasizing the importance of listening to consumer needs.

The response on the Whoop subreddit has been mixed. Some members see the new policy as a community win, while others remain skeptical, pointing out that the initial policy was in place for years. One user noted, “You don’t publish a policy by accident.” Others shared their frustrations about just missing the free upgrade cutoff with remaining months on their subscriptions.

In a landscape where customer loyalty is crucial, companies like Whoop must navigate feedback effectively to maintain trust and satisfaction.

For more about Whoop’s offerings, check out their [official membership page](https://www.whoop.com/us/en/membership/).

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